Tuesday, 22 December 2009

ShoeWoo, New York


While flaneur-ing the city this week around Lexington Avenue I found this incredible store ShoeWoo at 750 Lexington Avenue on 59th. I have never seen this store before and the incredible interior space and window scheme certainly warranted some attention. I know nothing about this brand at all and after some cursory research I am still none the wiser apart from a couple of Internet pages that seem to read in 'Engrish' - you know the kind of thing, Instructions for the tourist, Yes.! We Sale..!, No Photing, and so on. So I am unable to share much more with you other than the images here. Anyway, what is quite incredible about the space here is the use of hundreds of shoes that have been used to cover the pillar in the centre of the store. I really do like this idea and yet find it simultaneously unnerving. I feel my European sensibility kicking in and having viewed the hundreds of Holocaust visuals over the years this always springs to mind when I seen hundreds of pairs shoes or spectacles used within schemes. I know this is perhaps just me and this concept is undoubtedly completely removed from any reference to the Holocaust. Alternatively, they also do look a little like bones that have been used to decorate the crypts and bone chapels of the Capuchin monks in Italy. Therefore, while the image here is actually a very cheery one is it seems to me to be also quite chilling. Anyway, they sell shoes and visually this space works incredibly well, I just wish I could find out a little more about this brand.


Monday, 21 December 2009

Moschino, New York



While perusing the stores in the meatpacking district in New York this week in the biting cold I came across the Moschino Christmas concept at its store 401 West 14th St. This store in particular does present some really fun schemes. Here we have Santa in therapy talking to an extraordinarily well heeled therapist - dressed in Moschino's finest of course. With all of our self imposed stress of the Season (although I feel far from stressed myself) is there any wonder the poor man is in need of help? I only wish the scheme had been extended to the second window in the store as part of this narrative rather than the two figures seen in the image below. Of course the space is much smaller but I feel something could have been done here. Anyway, the White interior space of the store looks magnificent with incredible furniture and it is so beautifully lit, although I do wish designers would leave that dreadful heart motif out of their concept. Although, on reflection, this is America and they do seem to like that kind of stuff.



Sunday, 20 December 2009

Marc Jacobs, New York



Having flaneured the city for days already collecting and gathering my visual resources I came across the Marc Jacobs scheme here on Bleeker st. I have no connection to this cause but it certainly seems a very worthy one. I believe one can have a photograph taken for a small donation to save the life of Alice and her son Billy. The images themselves then form part of the installation. What I find so wonderful about this scheme beside the cause is the the concept itself and the interaction between customer and retailer. Again this is a fantastic localised example of creativity which I really wish some of the major players out there, in here, somewhere or just elsewhere would follow. Of course this does rely on having creative's available to do this, but in this global recession it seems that they are the first people to lose their jobs. Anyway, in the mean time, go on, swing by the store on Bleeker st. and give your donation before the 24th December.



Saturday, 19 December 2009

Barneys, New York


Having a witty Christmas this year is the latest scheme from the master of window Display himself, Simon Doonan at Barneys, 660 Madison Avenue. The scheme this year in the typical Doonan style of papier mache characters is the celebration of 35 years of Live from New York. Now, as an alien here (no pun intended) in this city I'm not wholly familiar with Live from New York and therefore it is quite difficult for me to see the links. However, that's not necessarily a bad thing as I can look at this scheme from a purely objective angle, untainted by preconceived ideas about its accuracy. I do of course recognise some of the characters here and such references as Sarah Palin and The Cone Ranger, Cone-a Lisa and the Rolling Cones although I suppose I can only appreciate it for its entertainment value. And it is very entertaining indeed. I always look forward to seeing these schemes and as with Bergdorf Goodman, I only wish I could see them all through the year.



Friday, 18 December 2009

Calvin Klein, New York


While meandering the city, I dropped by to check out the Hedi Ferjani scheme at Calvin Klein on Madison and 60th St. I really do like this scheme as I find global branding to be such a huge nail in the coffin of creativity and I actually really do wish the store in London had adopted the same or similar approach, very much like Diesal is doing at the moment in localising the creativity rather than applying the usual out of the manual kind of stuff. Anyway, if you're not familiar with Hedi Ferjani, (and I'm not) apparently he's the husband of Erin Featherston (who doesn't mean anything to me either but you can google them easily to find out more). The main concept / installation is called Glitter Falls (I hate the name of it but I do love the outcome) where product has been placed on pieces of charcoal against a White background dripping with Black paint. In conjunction with this scheme, but I am not sure why, is also Ferjani's installation Cosmic Dust (dreadful name too) using a real looking space suit placed in one window which has been punctuated with 'star' like lights. It worries me when two installations are used in this way as it hints at a lack of depth of the first concept and perhaps there just wasn't enough of an idea to stretch to a few more windows? Anyway, the simplicity of this scheme really does focus the viewers attention on the product. Beautifully and stunningly produced schemes but please change its awful name.


Thursday, 17 December 2009

Henri Bendel, New York


Although the jet lag is kicking quite nicely and therefore I am awake incredibly early, its cold outside and the uncontrollable heating in my hotel room is on full whack, even with the window open wide I cant seem to get the temperature right. So I'm waking up with a mouth as dry as the Sahara and very hot feet - my room is as long as I am tall and half as wide. Still you get what you pay for and I cant complain, particularly when I don't spend too much time there as there are so many delicious schemes to look at such as this one here at Henri Bendel on 5th Avenue. I have always found this a rather odd store as it is a bit of a one of a kind, but as always, even with the tiny space they have they do present the most incredible schemes. The figures here are completely covered in tiny beads in Brown and White stripes (the Bendel Brand signature) and within the store which is laid out a bit like a Moroccan riad is an enormous tree wrapped in tiny lights from which a bed with another figure has been suspended. I particularly love the colour of the fixtures in an Orange/Red tone which works beautifully with the Bendel Brown.



Wednesday, 16 December 2009

Bergdorf Goodman, New York

After a very long and tiring journey I finally touched down in the Big Apple - and its cold. Now I don't mind a bit of cold weather but this is freezing. Anyway, I am pleased to be here as I always look forward to my annual visits and as I predicted yesterday, the windows at Bergdorf Goodman are spectacular. I do find these windows that this team produce absolutely incredible. I only wish I could be here the rest of the year just to be able to follow what they do. Anyway, the windows here are crammed to the rafters with goodies that its hard to know where to look. Polar bears, horses, ostriches in tartan (or plaid since I am in the US of A) carrying birdcages and bagpipes and a tonne of sparkling Venetian mirrors fill another. The windows here are just incredible, and unfortunately I am only able to show just two of the windows here from the forty or so shots that I took. If you are here in NYC before Christmas....get yourself down there and be blown away.


Tuesday, 15 December 2009

Alexander McQueen, London


The past few schemes here at McQueen's have been very, very exciting. As I think I have mentioned before, these windows have illuminated glass floors which makes this space quite a difficult one to work with. Well the team here seem to manage it perfectly well. Artists easels and paint splattered walls and mannequins create this scheme. The male figure, a Gold skeleton works so superbly in this scheme too. After seeing all of the recent bling, bling, of Christmas schemes I feel quite refreshed on viewing this concept. If you have just come out of Fortnum's to buy your groceries, or spent all of your money at Prada, you must swing by here and take a look - and at least that's free. Tomorrow, I will be viewing and recording the latest schemes in New York. It will be a rush to get the blog out on time due to the time difference and travelling, but first stop will be Bergdorf Goodman to check out their latest spectacle, which I anticipate will be incredible.



Monday, 14 December 2009

Prada, London


I recorded this scheme at Prada a few weeks ago, and I had wondered if this installation was complete? Anyway, while swinging by on my way to Harvey Niks today I made a bee line to see if my concerns were justified. I seem to remember moaning and gasping at the fabric the team had used which was not ironed, it was ruched and appeared quite cheap. Anyway, it seems that someone got the steamer out and now everything is perfectly in place. I am not sure whether I like it still, however, I can sleep better.



Sunday, 13 December 2009

Dolce and Gabbana, London

While meandering around town today, I came across one of the D&G stores here in London. With so many of these designer stores the interior spaces are beautifully luxurious. I am however a little bored of seeing the seemingly obligatory video screens that so many of these brands seem to think it is so necessary to install, but nonetheless the D&G store is quite superb. I normally scoot pass here to pop by Alexander McQueens but I did find myself abruptly halting to record this spectacle. Normally, the schemes here simply contain a few mannequins, although occasionally a piece of furniture is placed to support their concept. I do really enjoy the opulence of the furniture that the creative team use. This is the kind of stuff one would expect to see in Palaces, Chateaux, Castles etc., which I guess is the idea. The fruit, flowers, candles etc. in abundance here in the image below perhaps symbolise a bygone historical period too. These kind of displays are quite difficult to execute and I must say this has been superbly produced. It makes me just want to reach in and help myself to the feast while gulping wine from a Gold Goblet and sat in front of a huge fireplace - beautiful.



Saturday, 12 December 2009

Hermes, London


Having finally managed to uncurl my toes and unclench my buttocks after seeing the latest Chanel scheme, I came across the Knightsbridge store of Hermes. This is an interesting scheme in as much as it is so very different from its sister store just a mile or so away along Bond St. Here we have musical instruments wrapped in printed paper, cut and concertinaed music sheets form part of the backdrop. I am quite intrigued with this as usually the same concept is rolled out across the various sites, however Hermes, at least in this instance seems to be following Diesal's and to a point Zara's lead in producing site specific concepts. This is an exciting move and I will be watching closely to see if the next concepts are produced in the same way. Anyway, in the meantime pop along and have a look at this concept. Ok, well it is a little 'motif- ee', as my students would say, but it is a step in a very exciting direction and I can only support, encourage and applaud that.



Friday, 11 December 2009

Chanel, London


As my regular readers will know I raised some concerns regarding the presentation of this brand some months ago. From the many messages I received from you, every single one of you agreed. This is not a problem just here in London but globally. I cannot understand that such a precious and historical brand loaded with so many associations can be installing these kind of schemes. What is going on here? What are these structures placed over the mannequins head? The cheap fabric creating the backdrop does nothing but tarnish the Chanel name for quality. I don't wish to kill the concept but every time I see these stores my toes curl in my well heeled boots. I do feel, whether rightly or wrongly that this brand needs help in presenting itself. The product is in place, the name is in place but it seem to fall apart in the presentation - and this is crucial. As we know, anything presented well will sell. As we also know during a recession, the kind we are now experiencing its usually the display teams that are first to loose their jobs, which of course is absolutely the wrong thing to do. In a recession we need to increase the number of roles in product presentation as ultimately this will increase sales. Anyway, in the meantime I'm going to keep walking and hope to be cleansed by the interesting scheme at Hermes a few doors away.

Thursday, 10 December 2009

Burberry, London


Just in case you thought there were no more combinations using this motif, you would have been wrong. So here we go. I don't understand why this brand seems to insist on using the same idea for every single scheme? We are aware of the motif and know it as Burberry, we see it, we recognise it, we understand it, but why do they insist on using it every single time? The workmanship is of course superb and it follows all of the 'rules' in handling and presenting product. But, while meandering through the streets this week on my daily flaneur-ing journey I did gasp a little when I saw this. Is this the work of marketing meddlers? I suspect so. I cant imagine the team here who are assuredly creative would be excited about installing this scheme. Come on Burberry........show us something new...! (please)


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