|Images Courtesy and Copyright Elemental.co.uk|
The amazingly avant garde fashion house Viktor & Rolf recently launched a pop up space for their latest fragrance Bon Bon with over sized canvas bows and a stunning sculpture to highlight their perfumes key ingredients within the incredible Selfridges department store. The guys at Elemental Design have yet again created a phenomenal installation inspired by the classic sweet shop with the product presented as confectionery. The perfume itself has been created by Serge Maioullier and Cecille Matton and described as 'Floriental'.
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