This is a huge change of direction for this brand and their presentation and we absolutely love it. Gone is the usual Blue and Red-style schemes and in with a rather bizarre installation which is bringing so much joy out there on an otherwise tired and battered high street. We expect that there is someone new here at the brand breathing a bit of life and creativity into the brand (or they've hired an external agency to design this). Either way this scheme is a breath of fresh air for this brand.
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