De Bijenkorf, Amsterdam

Images Courtesy and Copyright uxusdesign.com

We leave you alone in Europe for just a few moments and you get all creative on us.  If we had known De Bijenkorf in Amsterdam were going to produce this incredible scheme we would have swung by and taken a look for ourselves.  Thankfully our contacts have shared these with us so that we can show you too and how magnificent and interesting is this installation, eh? (unfortunately we are unable to make the images bigger but if you subscribe by e-mail then you should be able to do this for yourself)  We've seen quite a few references to the Victorian period here in New York so it is fantastic to identify this as one of the key trends this Winter as well as, as you will see much later this month, references to space travel, astronomy and icebergs; clearly some of the luxe brands have their forecasters working overtime.  The direct references here are to Victorian paper toy theatres which those geniuses at UXUS in conjunction with De Bijenkorf have really pulled off so well.  A series of theatrical narratives takes the customer on a journey through a mysterious forest with magical animals which enhances selected product in each window (our favorite is the one at the top).  Brilliant stuff guys.   

De Bijenkorf, Netherlands

Images Courtesy and Copyright StudioXag

We don't often get to see what this brand are doing but my goodness aren't they looking cool?  Having taken inspiration from kaleidoscopic patterns and the Rue Cambon staircase the guys at StudioXag have yet again pulled out of the bag a killer scheme.  This scheme can be seen across all of the De Bijenkorf stores in the Netherlands so if you happen to be somewhere there, then there's no excuse but to take a look and drool.  It really is fantastic to see such creativity in retail store windows coming out of places beyond London and New York don't you think?

De Bijenkorf, Amsterdam

Probably one of the largest stores and by far spending the most on their Visual Merchandising in Amsterdam is De Bijenkorf.  This department store is of course just like any other with the usual luxury and high street brands that one can view anywhere else in the world.  OK, and, well the scheme is a little bit 'budget' for what we expect from a flagship store, so think Debenhams rather than Harvey Niks although they are trying and they do actually look rather good nonetheless.