We were actually genuinely very surprised so see this scheme at Victorinox for the Jubilee celebrations. This was such a pleasant surprise, considering most brands along Bond st., here in London completely missed the opportunity to reach out to potential customers. Anyway, these guys have shown us what they really are capable of and we love it. With their giant cake, sponge finger lettering with the whole scheme complete with tea party, these guys have got it so right. We are so bored with large format graphics with a few nice mannequins attached and we are keeping our (sponge) fingers crossed that these guys will keep bringing entertainment back to the high street. Brilliant guys.