Monday, 25 July 2011

Desigual, London



We came across this scheme at Desigual over the weekend and naturally were drawn in to take a closer look.  What is the connection between Christian Lacroix and the Spanish brand Desigual, we hear you ask?  Well, it transpires that Monsieur C. Lacroix (apparently he can no longer design under the name Christian Lacroix......long story, but various search engines bring up some interesting information)  But, anyway, this is a hugely exciting move forward for this brand.  Finally, we have an incredible couture designer working with a high street retailer rather than an-incredible-couture-designer-working-for-a-high-street-retailer-for-EBay-kinda-scenario.  The window scheme promoting this collaboration oozes excitement and sophistication.  We love a lot of the product here anyway and to have this iconic designer on board is quite incredible, if perhaps a little Parisian.  We're definitely going in to take a closer look at the merchandise when we get a moment.  The scheme itself with its semi-drawn back curtain, show-girl stylised mannequins add a certain depth to this brand that was otherwise ever so slightly missing, but only just.  The text on the 'chalk board' reads "I was awestruck by the first girl dressed by Desigual that I saw in Paris.  As I watched her, I could recognise in her a member of my own tribe.  It was an explosion of colors and patchwork under the elegant, discreet and always monotonous French sky:  It was fantastic, truly love at first sight" - Monsieur Lacroix.  Isnt this all so incredibly exciting?  Now...........if we can get BHS (British Home Stores) to sell some Galliano we're all on the up......if of course Topshop doesn't get there first.........ah yes.......same company anyway, so who knows?

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