Saturday, 20 June 2009

Mulberry, London

Mulberry have installed an interesting concept into their Bond Street store, although I found myself wondering what the idea is here as it wasn't immediately apparent, to me at least.
On further investigation, of course it is based on the new book by Chris Craymer, Romance: A Beautiful Look Book on Love.
What they have done here is to take one of the images within the book (the bit where it says Love You, made up of scrabble pieces) and created these larger than life scrabble pieces as props. After seeing a lot of the images from the book, I felt perhaps that more could have been teased out from the images to create a much fuller window as it doesnt quite capture the sense of romance that the book does so well through its beautiful images?
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