Sunday, 29 January 2017

Etro, London

No sooner had we written our last entry on this brand that they changed the scheme.  Looking more like a Prada scheme (this is a good thing) than a usual Etro one the abstract forms in the background simultaneously both complement and oppose each other just enough to work so well.  Of course the usual product handling dynamics have been applied but the use of both colour and pattern we so often view at brands such as Prada has been beautifully orchestrated.  

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