Tuesday, 30 April 2013

Alexander McQueen, London

We do like to see great examples of 'product-led' schemes and where better right now to view a fine example than the incredible McQueen store here in London.  We often use this honey-comb or rather more formally known hexagonal structure ourselves to communicate the connection between organic forms and visual merchandising installations.  In this scenario of course the shape is informed by the product itself and as ever, beautifully produced. 

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