Space NK Apothecary, London

We are slightly drip feeding the Christmas schemes as they are rather limited and we still have a long way to go until Christmas day itself.  However, with their 'Wish List' strap line, Space NK (another brand with fantastic products) has recently launched their seasonal offer with these suspended circular forms punctuated with what appear to be repetition of 'scrolls' and cylindrical plinths in Gold and White.  We are not massive fans of cardboard engineered installations but this one does look quite impressive in life. 

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Space NK Apothecary, London

Wow, Space NK have really gone to town on their Chelsea Flower show installation haven't they?  These incredible flower covered three dimensional props look quite sensational and so well produced too.  Even on the outside of the store the brand have produced these free standing structures filled with and covered in flowers.  Its still a bit cloudy and dull here in London but this really lifted our spirits and hopefully our one day of Summer sunshine may actually happen some day soon.

Space NK Apothecary, London

We don't often include Space NK, we do love their products, although its not often they do anything very interesting.  However, we loved this stacked book effect with product placed on top; such a great way to elevate the product in an interesting way don't you think?

Space.NK. apothecary

I recently found myself in one of these stores as a good friend of mine had bought me some of their products, so, I thought I should swing by and take a closer look inside to see what else this brand do. Surprisingly they do produce the most delicious smelling stuff and although I found it quite expensive, it clearly is superb quality. (I recommend the Mandarin Grapefruit candle which smells good enough to eat..!) Anyway, while the sales assistants were incredibly helpful and so nice with it, after all this does make up part of the environment and the shopping experience, I couldn't help feeling that the price point of the product didn't quite work with the environment. Yes, the products are luxurious and the 'best' money can buy an' all that, but the environment itself does look a little mid-market by comparison. This, I think was the reason I thought that the product was expensive, rather than anticipating that it would be before I entered the site (hope you're following me here). The store window concept works well, although reminded me a little of a suburban hair dressing salon, rather than a luxury brand. This is possibly due also to the wide range of product packaging being sold from a wide variety of brands which are all placed together rather than an overall simple packaging that are stamped Space.NK. Of course, the brand wish to show their product width, although I think I would have made more of one product in a repetition format or at least chosen products from the same 'collection' such as Diptyque, Life NK and so on in order to achieve a stronger look. What do you think?