Tucked away and working quite quietly, John Smedley never ceases to amuse us and often impresses us. Their tiny store in central London have this equally tiny window where they always seem to manage to implement such interesting and/or fun schemes. Here the brand have installed a variety of spools of thread in a horizontal repetition format in delicious tones set against a White background. The vinyl placed on the fenestration announces the arrival of Spring 2011. We love the colour also, but could someone do something about the weather too, to match it?