Wednesday, 28 November 2012

Moschino, London

Oh VM Gawd help us.  A mannequin squatting on the roof of  faux house in a cage?  WTF is going on with this brand apart from feeding us the fodder to giggle about it?  There is clearly something rather unhinged about this brands presentation, although not in a clever way.  The schemes here always appears to be an attempt to be 'oh so arty' and 'oh so misunderstood geniuses' when the outcome is actually quite banal.  Oh you know that we provoke and poke, at least a little and this brand never bite.  So far so good then, but dreadful scheme none the less.

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