Etro, London

We appear to be getting quite a few likes on this scheme through our Facebook page although for us at least this is probably not their best scheme.  The merchandise is obviously superb but the narrative with what is actually quite a dull book case in the back ground doesn't scream luxury to us.  We've probably been spoiled as this brand do produce amazing schemes normally but we're just not so sure about this one.

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Etro, London

Great use of colour.  We're not entirely sure if we like the giant Apples here but what a wonderful use of colour in a scheme.  We particularly love how the Blue's  absolutely pop out against the Orange tones (well they are complimentary colours so naturally they will).  There is also an interesting use of pattern on the flooring too although overall the scheme is difficult to track back through to the brands website which is a shame as we would like to understand the connection here.

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Etro, London

We were trying to work out what this scheme was saying and it appears to be not that much.  We've also just realised that what the brand calls the fluo Pegaso is, to you and me, the flying Pegasus (yes we were rolling our eyes too) which is featured on the back wall of the window space.  A bright Yellow graphic fills most of the window although we do love the fringy base (bottom right).

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Etro, London

We're seem to be picking up on a mid 70's vibe here.  There appears to be a collision between Margot Leadbetter and Abigails Party, don't you think?  Anyone for a bit of Demis Roussos? (only those of a certain age will understand those references).  In the meantime, we're not quite sure what the giant tassel is doing in this scheme although it's clearly a significant focal point however there is a lot of Paisley in the product so obviously part of their SS22 collection. As with most brands the marketing information says everything and yet nothing at the same time so we're not making connections between what we read and what we see at the moment.

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Etro, Milan

We cant recall ever going inside one of this brands' stores however while here in Milan we've been able to take a peak around from outside and now we realise we should've crossed over the threshold a lot sooner.  Just look as this stunning interior space.  Paisley patterns, wonderful colours and beautiful product.  Time for some retail worship. 

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Etro, London

This is such a highly illuminated window that even the mannequins appear in shadow.  We included the last scheme from this brand here recently which was quite a departure from their usual style where they come much further forward towards the fenestration and boxed everything in.  We thought that this was going to be their style from that point onwards however it seems to have been ditched in favour of keeping their closed backed window space.  Relief.

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Etro, London

This was a nice and surprise find.  The large window space has gone (hopefully temporarily at least) and here we have the latest scheme which brings the visual merchandising to the street.  In doing this of course we have lost the narratives which we so enjoyed and perhaps this is a cost cutting issue or maybe just a refresh of their schemes, who knows?  We will continue to look back and back again throughout the year to see what they do and fingers crossed, while it looks great for now, they will continue to bring us the schemes we have come to enjoy.

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Etro, London

This is a huge change in direction for this brand and this is absolutely a must-see window.  We normally find a huge installation at this time of year, namely props, however this year is a very Red, Glittery and illuminated installation with just a few products.  To appreciate this to its fullest we've put a short video on our Facebook page (link below) so that you see how this works.

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Etro, London

There appears to be quite a lot going on in these windows at the moment but we love it.  Tech and pattern everywhere and just some little pops of colourful product.  We always see such interesting schemes here and no doubt Christmas will be a blast.  There is no obvious narrative here so we're guessing that this is a product-led scheme.

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Etro, London

We actually captured this scheme a few weeks ago although unfortunately for some reason it fell from our list.  This is quite a dramatic but welcome change to the direction that this brand have previously followed (maybe there is someone new in position here?).  Gone is the large digital screen which seemed to dominate the window here and in with quite a space travel-like scheme.  We will track to see what they do next as they are a fascinating brand which have brought us some great theatrical schemes in the past.

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Etro, London

It began with an incredibly visual year for this brand and even though we have faced lockdowns and all sorts of other issues they have still managed to deliver and change their schemes on quite a regular process.  Well as regular as they could be.  Stacked with Christmas gifts, their digital backdrop and of course their delicious product is Etro right now.

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Etro, London

This brand have been producing some great schemes this year and even in this relatively small space which they change very regularly they really have put a lot of thought into what they do.  Ok, well we have a lot of digital stuff happening which isn't particularly innovative although they do add product and this sexy little number complete with almost identically dressed mannequins in a repetition format together with primary colour plinths while it does slightly whiff of yet another Mondrian reference, but, put together with the moving backdrop looks very impressive.

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Etro, London

We go love an Etro window as they put a lot of effort and thought into their schemes although as we mentioned yesterday there are a lot of digital windows out there at the moment where much of the creativity and skill of the Visual Merchandiser is rather lost.  We've included a short video in this post as these types of schemes don't really come alive in a still image. 

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or on our Instagram page https://www.instagram.com/jonathanbaker1/

Etro, London

One of the things we love about this brand is their wonderful use of colour in their products and window schemes.  Just look at this little beauty. While we have of course seen the use of hot air balloons in windows over the years although this one is wonderfully produced, we really do appreciate the time, energy and commitment in bringing something visual to the high street.

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Etro, London

This brand have delivered some wonderful schemes throughout 2019 and of course they finish the year with a corker.  While this store along Bond street only has a relatively small space to work with they do produce killer schemes nonetheless.  Just look at this little gem.

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Etro, London

This is an interesting direction for this brand.   Usually we see quite lavish schemes here and while they do tend do install some props they don't always take centre stage.  Currently the brand have installed what appears to be laser cut board  in order to produce this incredible prop of, we guess Pegasus (a mythical winged horse).

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Etro, London

This was not the easiest window to capture (pouring with rain at the time) however as always this brand have delivered once again with a killer scheme.  What is difficult to appreciate in a still image is that the outsized tea cup at the centre of the window actually rotates, complete with a giant sized spoon too.  Anyway, this scheme is best appreciated in life.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

or on our Instagram page https://www.instagram.com/jonathanbaker1/