The beginning of Fashion week has certainly generated a lot of excitement amongst the retailers around town right now. Thankfully H&M haven't simply applied a vinyl to the fenestration like most, and here we have these fantastic out sized letters screaming the launch of Fashion Week. These guys are doing such exciting stuff, don't you think? For a mid range retailer they are working so hard to create a fun and exciting environment for us to shop in and entice us in and we really do want to take a closer look. Great product, beautifully presented how could we not want to shop here?.