MCM, London

We really do try to like what this brand does (yes, we know its of no consequence whether we like it or not) however their schemes don't ever seem to 'talk' to us.  Perhaps we are just so far removed from their target audience that their schemes just don't make sense to us?  That all said, with their bubblegum Pink spheres in a repetition of various sizes backdrop against a Canary Yellow panel and 'disco' signage this surely makes sense to someone out there and therefore we will let you draw your own conclusions we guess.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

MCM, London

We've put this one on a weekend launch as we really don't know what to say about it.  Beyond the fact that they have launched their Diamondland collection, the windows don't photograph very well and there really isn't a scheme here to speak of.  We do have to give them huge bonus points however as this launch is well documented on their website so big kudos although we just wish that they would do something a lot less ordinary in their windows?

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

MCM, Berlin

We've never seen such a big MCM store and although we aren't huge fans of this German brand ourselves the props here do actually look fun and we were drawn in to take a closer look, so job achieved we guess.  There is a certain vulgarity which luxe brands always seem to ooze and this is no exception although of course the product is superb quality but we just aren't fans of bling.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

MCM, London

Oh Jeez.....what can we say really?  Comic strip-like exploding mannequins and handbags?  No, not quite.  We do really want to like this brand, but well, truth be known we were scrabbling around for something else innovative in Knightsbridge but no, we found MCM.  We've never known anyone here or actually know much about the brand, however, clearly luxe, but who knows what they are doing, do you? 

MCM, London

We're never quite sure what to make of the presentations here at MCM and we know little about them as a brand too.  But anyway, Blue and White stripes and circular chromed tubing not very revolutionary but simple and clean nonetheless.

MCM, London

Eye, Eye.......MCM is not a brand we know a lot about although they are clearly rather successful and global.  This installation by Craig Redman celebrates the brands entry into Shanghai, China.  This does look very much like a Contemporary Asian influenced scheme and is huge fun. It is so refreshing to see such a different angle on store windows and really is a breath of fresh air on the high street.

MCM, London

I don't know much about this brand other than they have a site on Sloane st.  However, from a Visual Merchandising point of view, this kind of stuff just scares me.