Gola, London

We've been seeing more and more collaborations between brands over the past few years and this is an interesting one, don't you think?  Who would have thought that the fantastic Liberty and sporty Gola would team up to produce a product?  We saw this type of collaboration previously with Dr. Martens which looked super cool and of course H&M have done loads of work with the likes of Versace, Margiela, Lanvin etc, and this is an interesting trend moving forward.  We'll keep our eyes peeled for some additional collaborations and share them as we find them.  

Gola, London

For such a tiny store along London's Carnaby Street, Gola really make an effort to utilise and maximise this front window to produce something interesting using their products.  The latest one, naturally referencing the Olympic flame is particularly fun.  Capturing this window is always so difficult however because of the one very bright lamp which illuminates the whole space.  Their incredible efforts are enormously appreciated however.

Gola, London

We are always rather pleasantly surprised when we see Gola's windows along Carnaby street here in London's West End.  For the size of the space that they have we have sadly come to expect so many retailers to put a large graphic in place.  However, not these guys.  The space is quite difficult to photograph when its dark and during the day we have problems with the reflection on the glass and therefore we dont always include these guys, although we do follow what they do.  We dont shop here but we like to look now and again and therefore the significance of the number 29 is a little lost on us, although we're sure it must mean something to someone out there.

Gola, London

This  tiny Gola store along Carnaby street really does do some fun and witty schemes.  For such a small space these guys always seem to really make an effort and try to produce something rather interesting.  The lighting is a little dodgy however and we wish they could change it as its so bright that its almost impossible to take a decent shot of their schemes.  But, anyway, they always amuse us and we keep coming back to see what they are doing so job well done we think.