Dare I say it but the creative's at Stella McCartney have 'done good'. I have been concerned about this brand for a while. Don't get me wrong, I didn't lose any sleep over it, even while 'Emperor's new clothes' always springs to mind every time I see this and the NYC store (but that's just me) However, I simply couldn't bring myself not to record this as after their (quite recent) painting-by-numbers scheme which I thought was wonderfully produced followed by the Sale scheme which was toe curlingly amateur, this one is actually....well...it is...OK. Large format graphic cubes communicate their 'stuff'. Its not doing this brand any favours, but, there clearly is a target market out there who will buy this stuff regardless. Maybe this brand need more time to grow, I don't know yet, but I will keep watching it simply out of interest. In the meantime, am just going to keep telling it like it is.