Wednesday, 24 February 2010

London Retail VM and Display Show Exhibitors 2010 DZD Creative Director: Sonya Storm


Looking through my archives recently I found hundreds of advertisements for VM and Display showrooms throughout London's West End (particularly Newman st). Sadly over time one by one they have all relocated or disappeared from the map. Only one showroom is left for us to visit and what a feast it is. DZD, located along Tottenham Court road adjacent to Warren st. tube station is a fantasy land of VM and Display ephemera. Sonya Storm, the Creative Director here has worked with the company for 12 years and oversees the product buying and development within the showroom. As we have, no doubt all experienced those last minute Display emergencies it is always a comfort to know DZD provide that essential backup service that we all so often need. The clients to the company read like a who's who with all the major players calling on the expertise of the team. From Selfridges, Harvey Nichols, John Lewis, to countless multiples, freelancers to tiny retailers in Ghana and Australia, the company cater for the world. However, did you know that they also provide props for photo shoots, film, TV and a bespoke service too? Their stunning portfolio of film credits and magazine coverage was little known to me too until I scratched beyond the Christmas 'stuff' that those of us who know the company are famous for. So, swing by their stand at the show next week to check them out and have a chat with Sonya and the team. I always do, and I always leave with tears of laughter rolling down my cheeks. Besides incredible product and service, they are incredibly fun to be with too - you wont want to leave.

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