Friday, 3 July 2009

Church's Shoes - Knightsbridge

Whenever I visit New York, I always enjoy seeing the American flag being flown outside the major department stores - Americans are rightly proud of their flag and it is very much a part of the 'visual' that gives me the feeling that I am in a different country, a foreign culture and enjoy it accordingly
I do love the iconic image of the British flag. Sadly, it has for quite a few years had other connotations, so it was such a pleasure to see the process of it being re-claimed by Church's shoes in Knightsbridge, London as part of their visual merchandising brand image. Whoever has installed these windows also clearly understands how to lay out the merchandise i.e. never showing the inside edge of the shoes.

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