Wow, we are loving the 'street' approach by Hermes in Dubai right now. How cool are these guys? These massive window schemes and their urban approach with their use of graffiti in conjunction with their gorgeous luxe product, how could anyone not love this? How this is translated in store we're not quite sure as we only had a fleeting visit but this is a refreshing change from the global corporate schemes that we see on our travels from luxury brands, mid-range and dare we say 'value' (OK, cheap stuff) that we see everywhere else. These guys are so fricking cool, it hurts and we love it.