Saturday 26 August 2017

Missoni, London

While this isn't the most exciting scheme from this brand, no wait, actually, this is one of the first schemes we have seen from this brand at this store, but anyway, what it has done is to kick start some ideas about the use of mirrors in store windows.  Beyond the usual uses, i.e. to make the space look bigger, we have also discovered that by capturing ourselves in the reflection we somehow become a part of the narrative within the window space.  Deep stuff this.  OK, there is more to it than that but we are still researching and collecting our thoughts so in the meantime here we have reflective surfaces within a window space.

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