Saks, New York

If there is one store that makes a lot of noise it has to be Saks on 5th Avenue here in a very cold New York.  With their impressive lighting (image above) and of course their promotion of the new Frozen 2 film this naturally has the families queueing around the block on a daily basis.  While this is not our kind of thing personally we can admire the work, planning and implementation that has gone into this scheme.

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Saks, New York

The 'Theater of Dreams' is the theme at Saks 5th Avenue this Christmas and a great narrative scheme wrapped around the whole run of their enormous windows from behind the scenes of a theatre to these incredibly delicious windows in Red complete with Theatre seats and chandeliers.  We particularly love the Red Christmas trees they've used here.

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Saks, New York

We're not big fans of Disney characters ourselves although it seems the locals here love it.  Therefore we're not going to include the main front windows of this brand as actually the side windows are much more interesting.  Offering a very glamorous 'enchanted forest-style' window run this brand clearly spend very big bucks on their schemes although given their position and size on 5th Avenue we're sure they reap the rewards from them too.

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Saks, New York

If you wanted to see a spectacle of gigantic proportions then look no further than Saks 5th Avenue.  This monolithic store demands to be seen and shouts quite loudly not just from the windows but from the facade of the store too with its incredible lighting installation.  We are not big fans of cartoon narratives ourselves (a little to arrested development-like for our preference but ya know the tourists love it) so we have only included the side windows here with their giant lollipop props and amazing interior spaces.  Just check out our video below to get a sense of the atmosphere that this store commands.

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Saks, New York

Its quite difficult to capture the enormity of the windows at Saks along 5th Avenue as not only are there so many, each one is quite detailed and so wonderfully different although here's a snapshot for you and what a spectacle they are too.  Of course, these windows were launched some time ago and already possibly millions of eyes have glanced across this installation already judging by the daily queues, however if your eyes haven't, here they are.  The windows feature the seven new wonders of the world including the Great Wall of China, the Taj Mahal, Great Barrier Reef and the Colosseum.  The exterior of the building of course also gets the 'Saks' treatment as usual; this year is a Winter Castle themed light show - wonderful stuff.

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Saks, New York

Meanwhile, here in New York, Saks are 'entertaining' us with their latest projection.  Well, how much longer could we endure the illuminated snowflakes and the sound of tubular bells eh?  Anyway, in true 'cookie-cutter-dare-we-offend-anyone' style we have the exploding bubbles and snowflakes - Dull at the very most, but of course you may think oherwise.  If you like this malarkey, you can catch our video (which incidentally was recorded in great anticipation after pushing our way through the crowds of international cookie cutters)  by clicking on the link below.

http://www.youtube.com/watch?v=JG_mJr2zrE8&feature=related