Friday 11 September 2020

Dior, London

There is a lot of digital technology being implemented at the moment across a lot of brands out there.  Given the current circumstances however this shouldn't really be a surprise although we really do hope that this is not necessarily going to be the main option for brands moving forward.  Visual Merchandising skills and knowledge have been developed for over a century (well at least in its current recognisable form) and will sadly be lost if large format screens (as with printed graphics) become the norm.  Brands such as this really do invest in the visual and theatre of their windows and let's not just hope but continue to work towards this returning again shortly.

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