Thursday, 12 November 2009

Harvey Nichols, London



If there is just one store to visit on your journey in the next few weeks, it has to be Harvey Nichols. The creative team here have installed this absolutely incredible scheme which is a definate must to view in person. The level of detail and the overall impact is staggering. Ethereal creatures burst out of giant glittery baubles, my favourite is the giant chandelier about to crash through the glass. Mannequins with feathered wigs and uber cool make-ups are surrounded on the floor with Harvey Nik's products. Strings of beads, poinsettias, glitter balls and stars, possibly thousands of baubles fill this space. And the list goes on. Pure theatre and a perfectly saleable concept. You simply must see it.




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