Wednesday 28 December 2016

Reformation, New York

We cant quite see mainstream brands adopting this strategy in their graphic package somewhere on the high street so it takes a boutique such as Reformation here on the lower East Side of Manhattan to put it out there and make us stop in our tracks, and a welcomed and refreshing strategy it is too.  We're not quite f***king ladies ourselves but you get the giste and clearly being naked is actually the most sustainable option (although not a good option in a New York winter)

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