We had a good scout around this store last week and it really does look so good. Everywhere is a visual dream, clearly thought through and the most wonderful merchandise from the best designers around. We only wish we had the cash to part with to buy some of these things, but there you go. Anyway, the current window scheme based on the Cult of Beauty Exhibition currently at the V&A. According to the V&A site "This is the first major exhibition to comprehensively explore Aestheticism, an extraordinary artistic movement which sought to escape the ugliness and materialism of the Victorian era by creating a new kind of art and beauty". "It shows how Aesthetic artists, designers, poets and collectors promoted the idea of 'art for art's sake' and how the idea of the 'house beautiful' became a touchstone of cultured life." Its so refreshing to see retailers (well this one in particular) supporting the arts the way that they do. And always so beautifully produced too.