Stella McCartney, London

You really have to see this in the 'flesh' to truly appreciate it as our platform makes everything so small.  While it is of course fun in some way there is a serious message behind it although quite clever humour has been applied (and let's face it, there isn't enough of that out there right now), it does help the message to be less confrontational.  Great work all round and as usual you can see these images across our other social media sites too.

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Stella McCartney, London

With sustainability at the core of this brand and a very worthy and extremely important aspect of the way we should all be living too (or at least trying), the current scheme, we imagine is to the nod to the development of new products from sustainable sources, and in this case the development of leather from mushrooms (or mycelium as its known).  There are numerous examples of this product being used and in particular in the U.S. where some amazing products have been produced using this material - with a big price tag however.

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Stella McCartney, London

We're finally back to more regular updates for you, well at least for the next few weeks.  Gone is Sale, thank goodness, so we've got quite a few new schemes to show you.  Now, there are a lot of schemes out there which are focusing on mental health and well-being which is obviously in tune with the current mood.  At this brand, a simple call to action, Smile.  We hope you are doing it right now.

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Stella McCartney, London

Wow, just look at this scheme.  In all of the years we have followed the windows at this brand, this must be the best installation we have ever seen them produce.  Ok, well there were a few memorable ones here and there but this one is wow.  Just. Wow.  What we particularly love about this is not just the graphic elements we can see here and the fact that there is no product but also that they have been bold enough to come out of the windows and onto the street.  Amazing guys..!

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Stella McCartney, London

This brand don't tend to spend a lot on their visual merchandising which is why we rarely include them.  Simply, nothing to see here.  We did find this installation however, several mannequins but with animal heads on them.  Yes, we don't know what to make of it earlier.  Might have been better to have included some mannequins in more dynamic poses with amazing hair and makeup but there you go.

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Stella McCartney, London

Its been such a long time since we included this brand although now that they have a brand new store (since their move from Bruton Street to Bond street) and what appears to be a much bigger window space, hopefully we will see more schemes coming through which we can include.  As the brand give a huge nod to sustainability we aren't expecting massively lavish schemes here although hopefully they will be changing at least a few times a year.

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Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

Stella McCartney, China

Images Courtesy and Copyright www.sfd.co.uk

Working with Stella McCartney, the team at www.sfd.co.uk were commissioned to manufacture and install these fantastic oversized neon Cats at her various stores across China, including the flagships in Beijing, Shanghai and Chengdu.  McCartney has long been a supporter of PETA and this installation was designed to highlight the work that they do.  The same scheme has been installed here in London and which we featured recently to highlight the work of Battersea Cats and Dogs home. 

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Stella McCartney, London

As per their usual style the windows at Stella McCartney are simple and bold.  Outsized neon Cats in Blue, Yellow and White surround the product here.  The connect between the product and the installation is rather lost on us however although along this part of Mayfair the windows do make a huge impact. 

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Stella McCartney, London

This is possibly one of the most dramatic installations we've ever seen from this brand and what a corker it is too.  Over sized Neon illuminated flowers fill these windows along Bruton Street and a welcome relief they are too among the clearance schemes on most of the high street surrounding them.  Looking great..!

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Stella McCartney, London

We haven't always been very charitable about this brand's schemes but recently they are really sharp and great quality.  Their current Fur Free installation, besides being a worthy cause, does exactly what its meant to do; it communicates loud and clear that fur is wrong and with modern technology-led fabrics it is also quite unnecessary to wear it.  Check out our video as what you cant see in a still image is that the word 'Free' glows and flickers drawing in the passers-by.  If you cant see the video here, just click on the link https://www.youtube.com/watch?v=YHwSeI2REAM

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Stella McCartney, London

This was a nice surprise to find along Bruton Street,  We've not been kind about the schemes here in the past but, hands up this scheme makes a strong statement with its repetition of these wooden illuminated boxes.  Unfortunately there isn't much else to say about it although it certainly is one of their better ones.

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Stella McCartney, London

We don't often like the schemes (not that is matters anyway) at this brand but thankfully they have thrown us a life line and a welcomed break from a sea of Red Sale schemes.  OK, well its a little reminiscent of a tanning salon machine although anything right now to lift our interest is a relief.

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Stella McCartney, London

We really try to be impressed with the schemes at this brand although we do find ourselves wrestling with it a little when we walk passed.  This scheme is certainly one of their better ones although motifs such as Stars really do turn us off immediately.  The concept itself consists of several layers which at a certain view point join together to complete the image.  Great concept but really.....Stars.....really?

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Stella McCartney, London

We make no secret that we are not huge fans of the windows at this brand but hands up this one is quite a corker.  We love a bit of neon lighting and the graphic imagery does work very well from an emotional response rather than a technical point of view.  The mannequins poses do lack any fluidity however and appear a little startled or stood waiting outside of the headmistresses office.  Or is that just us?

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Stella McCartney, London

We're not usually fans of this brands' schemes although this is one of their better ones.  Cut out graphics seem to be gathering momentum across the high street at the moment as we have seen them being used in schemes at places such as Hilfiger and Esprit, both of which we featured recently. 

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Stella McCartney, London

We really do crave to love this brand, but as always, it remains as dull as ever.  No personality and no 'apparent' effort.  Sadly a reflection of contemporary 'celebrity' name society where 'crap' (allegedly of course) really does always float to the top.  Whats that?.......Does no one ever sweep the floor anymore and earn their stripes?  Clearly no.

Stella McCartney, London

We were rather knocked out by this scheme rocking Stella McCartney right now.  Who would have thought that we actually like a scheme from this brand, eh?  OK, well be could mention the fact that the mannequins and product are not illuminated but we don't care in this instance.  In fact the mannequins and product are a bit of a distraction in this scheme.  Its not Vegas, we know, but the colours used here and the simplicity of the scheme is actually superb.  So there you go.  We do like some thing after all.