Saturday, 16 January 2010

Sale: Mulberry, London


I must confess that I wasn't too enthusiastic with the Christmas scheme at Mulberry recently here in London with its out sized Red Apples and which I also recorded in NYC - but thats globalisation for you. However, we have seen these tree stumps change from Black to Red (Pink and Orange) for their Sale scheme and these I feel do work rather well. Previously we saw them painted Black and used with large beetles crawling all over them in conjunction with figures with quite 'mad' hair. However, I am pleased to see that Mulberry hasn't wasted its precious scheme budgets on the blandest period of the year and have utilised an existing scheme which is perfectly fine as we wade our way through this global recession. Anyway, watch this space and see what happens next.


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