Sunday 17 May 2015

Daks, London

We really want to love what this brand does in their windows although we can only ever bring ourselves to just about like it (not that it matters anyway of course).  The windows on occasion are actually very interesting and although while this one does tie in particularly well with their SS15 campaign and therefore a campaign-led scheme, it is of great quality although it still looks a little flat, don't you think?  Or, are we being mean?  Perhaps the campaign itself is one which is over used, after all how often have scenes of Italian and French towns been used over the years so perhaps we are just looking for something a little less ordinary from which ideas for windows can be developed in order to grab our attention.  Lets get some cleverness with product and humour back into windows?

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