Bloomingdales, Miami

We knew Bloomingdales wouldn't let us down on the visual front and here at the Aventura Mall, in true style the brand delivered as expected.  Ok, well, its not New York of course and overall this department store is rather flat by comparison (with staff who are clearly bored to death in their jobs) however we did love these giant inflatable bubbles placed throughout the store at the various focal points and leads into the multitude of departments.

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Bloomingdales, Dubai

Bloomingdales at the Dubai Mall have such enormous spaces to work with.  This is both enviable and probably a nightmare to fill.  However as usual the team here have delivered a fun narrative in the form of a beach scene complete with crabs carrying product and a multitude of mannequins.  

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Bloomingdales, Dubai

In our final entry of 2017 we just wanted to slip in this scheme from Bloomingdales before we move on from this incredible country.  We sadly missed the New York installation as we were in town a little too early to see their scheme but as always, the magic and glamour of this time of year is oozing from their windows.  'Glow What Fun' is the strap line here and what we have forgotten to mention is that we have spotted an awful lot of Ferris Wheels this season here in Dubai being used in schemes across the malls.

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Bloomingdales, New York

Images Courtesy and Copyright Michael Steele

This Spring, Bloomingdales, NYC, are celebrating the 'Art of Fashion'.  As the worlds of Fashion and Art continually overlap and the lines become ever more blurred Bloomingdales is celebrating the season with exclusive 'masterpieces' events and amazing visual displays throughout their 59th street store.  The store have translated a curated selection of their latest designer collaborations into a glossary of wearable Art and feature artwork by New York based Artist Eddy Bogaert which can best be viewed through 3D glasses, all available to passersby.  Additionally, if you happen to be in NYC and have a smart phone then you can also participate in the scheme and express your creativity by typing Artof100.com into your browser and turn your phone into a virtual paint gun.  There is so much more you can do and discover but do go and have a look and participate if you can as this scheme is rocking the high street right now and one not to be missed.

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Bloomingdales, New York

Its been years since we went to have a look at Bloomingdales as its is usually freezing cold here in New York (as it is right now) particularly in the middle of the night when we are out having a look at schemes but we thought we should make the extra effort while we were around Barneys to walk across a few avenues to take a closer look at their seasonal offer and so glad we did.  'Lights Up A Young Mind' is the focus of their installation and a collaboration with dynamic Artists who have created a one-of-a-kind chandelier based on a word about light.  All of the chandeliers featured here will be auctioned for the charity Child Mind Institute which is dedicated to transforming the lives of children and families with mental health and learning disabilities.  A very outreaching and beneficial initiative we thought.  You can check out of video of this scheme below too or through our Youtube channel.

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Bloomingdales, New York

Images Courtesy and Copyright www.sfd.co.uk

Its always such pleasure to see whats happening around the world and this latest collaboration between Bloomingdales, Nude and Greg Lamarche has brought the incredible windows to life at Bloomingdales flagship store in New York.  Featuring a unique and hand crafted alphabet which was created fusing graffiti and graphics to launch the 100% Bloomingdales Autumn campaign highlights artists who have produced a range exclusively for Bloomingdales. These fantastic Charlotte and Fitz mannequins were selected for their relaxed street style poses, with their striking and fashionable look and is the first time these mannequins have been shown. Do have a look at the amazing Nude collection through the link here. http://sfd.co.uk/nude/ .

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Bloomingdales, Dubai

The windows at Bloomingdales in Dubai are always a treat to visit and these ones are no exception.  We don't actually know what this scheme is about other than its mainly out sized cut out facial elements.  Unfortunately as this is a franchise of the original US brand it is very difficult to find their website and their facebook page doesn't offer much other than promotions in store.  We guess people shop in a different way in the middle east so perhaps its not deemed worth their while having a website although its always useful (or interesting) to know what the windows are actually about?  

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Bloomingdales, Dubai

Bloomingdales never disappoint us when it comes to presentation.  With their monolithic windows it certainly cant be an easy task to use this space well, but they always do.  Large format graphics shout out the names of the luxury brands in store and one simple mannequin from 'windows mannequins' 60 Sketch collection with their elongated legs tower over the passerby.   

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Bloomingdales, Dubai

A beautifully simple scheme rocks Bloomie's in Dubai right now.  The simple White background with the the use of Black lines in two and three dimensional form fills these enormous windows.  Thankfully the usual Mondrian-esque coloured bits which we find so over used are eliminated here creating a very focused scheme.  We just cant see how this translates in store however.

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Bloomingdales, Dubai

After a marathon flight courtesy of Emirates airlines, which incidentally is really very good if you have never flown with them before, we have finally landed in the gorgeous and welcomed warmth of Dubai.  Ahhhhh.  Well, first stop is the Dubai Mall which is still (we think) the worlds largest shopping mall?  It really is exhausting walking around here as it is so enormous but you know how much we suffer for our Art.  Here at Bloomingdale's they are asking us which side are you on?  No, not in the same way as 'Which side of the church are sat on?' or 'Which team do you play for?' if you get our drift, but 'Are you up town or down town?' (maybe that has slightly worse connotations?)  Here we have a largely stripey space separated by a 'glass' screen and in some places creating this faux perspective.  It does look great of course but then these guys clearly invest in their teams to produce such a quality output.

Bloomingdales, Dubai

How cool is this promotion?  Right at the front of the store we have Blommingdales' giant Neon Bag promotion.  This leads into a space for the 'little Neon Bags' for us to buy and in addition to this a little shop dedicated to this product.  In store, this space is so incredibly exciting, perfectly lit and at every turn there is another exciting presentation that, in fact we've just realised that we've spent hours here - job wonderfully done.

Bloomingdales, Dubai

While its freezing cold back in Europe right now, we're sizzling hot here in Dubai.  How cool, eh?  Post jet-lag we've already been out and about to see whats happening in the Malls around town and we've already spotted some key schemes to share with you.  Here at Bloomingdales, and absolutely on trend they're presenting us with their Neon Nights scheme.  We adore the elongated mannequins they've used here and their sweet wrapper head dresses.  The wiring of the mannequins is a little hit and miss but that aside, we love what we see.

Bloomingdales, New York

For some reason I nearly always forget to have a look at the windows at Bloomingdale's, and so I have made a special effort to go and check them out for you.  This year it was worth taking the time on one of my late night walks of the city to record the scheme here.  While of course the effect is rather less dramatic during the few day light hours we have this time of year, at night time large screens or projected images really do come alive.  While this is not the most lavish scheme I have seen here in the Big Apple, it really is quite dramatic due to the scale of it.  The repetition of these screens and images is quite breathtaking and yet no product in site.  A bold move and a bold scheme.  I really do quite like it. 

Bloomingdales, Dubai Mall, Dubai

Bloomingdales, here in the Dubai Mall, forms an enormous section of this Mall, over several floors and possibly the same space again through footfall and having walked through this store, I must say that it is absolutely stunning. The merchandise is very, very, desirable and I had to resist, resist, resist from buying anything as I could feel the shopping pangs becoming overwhelming here. What an amazing job this company have done (if in fact Bloomingdales do actually run this, otherwise the franchisee has done a superb job here). The lighting is stunning, the floors are glossy, the open frontage here is very welcoming and the individual product displays within this store are beautifully produced, perfectly kept and in many cases individually lit. The current window scheme of possibly Lichtenstein influenced cut outs are great fun, and if you want to see a good example of what to do within retail then this should be your destination. My photographs sadly don't do this store justice.