Wednesday 15 April 2015

Bloomingdales, Dubai

A beautifully simple scheme rocks Bloomie's in Dubai right now.  The simple White background with the the use of Black lines in two and three dimensional form fills these enormous windows.  Thankfully the usual Mondrian-esque coloured bits which we find so over used are eliminated here creating a very focused scheme.  We just cant see how this translates in store however.

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