Monday, 25 April 2016

Max Mara, Dubai

We recently showed you the fantastic installation from this brand back in London so it is very refreshing that this brand have adopted the overall theme in such a different way here in the Dubai Mall (the same philosophy we usually see from brands such as Anthropology and of course Hermes).  Large chains, ropes and jelly fish (mostly presented in a gravitational format) support the product and thankfully looking less 'nautical' and more under the ocean.  Thankfully not a Black and White stripey top in sight. #Phew

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