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Friday, 3 July 2015

Alexandra's Boutique, New England, USA

Images Courtesy and Copyright Joel Benson

Its always a pleasure when we receive contributions of window schemes from around the world.  Here in New England, USA is Alexandra's Boutique specialising in bridal, prom and those amazing outfits needed for special occasions.  The current scheme is a beach scene with sand castles created from ice cream cones, beach balls and cabanas.  If you are familiar with this store in Fall River Massachusetts then get yourself down there and purchase yourself something dreamy for the season.  


DKNY, London


Its not that this scheme is in any way terrible, offensive or badly executed, but it really just isn't very exciting even if it does follow all the usual 'rules'.  This used to be such an innovative brand and they have previously produced some really interesting prop led schemes, however the generic nature of this scheme does make it look like a multitude of other brands out there on the high street.  We don't wish to 'kill it' but something a little less ordinary would be great to see here.


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