Friday 4 March 2016

Lancel, Paris

Images Courtesy and Copyright Lancel

Rolling out across stores in France and worldwide, the new season unveils a new canvas inspired by the LANCEL archives: the Iconic collection.  Here, the revolving L reinterprets the Maison's Art Deco motif, which was first revealed on the engraved metal lighters of the 1930's.  Extruded, extended and scaled 1000%, the bold graphic has been translated into a three dimensional form to create a striking and dynamic backdrop to the product. With a mix of colours to reflect those of the season, each element has been constructed from a different material and aligned carefully to form the pattern.  The extended shapes also reach across the front of plinths displaying the new bag, bringing the pattern to the foreground.  The installation here has been designed by StudioXAG.

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