Thursday 29 July 2021

Loro Piana, London

Its been a while since we included this brand here and their store along Sloane Street and what a great scheme this is too.  Well the backdrop anyway.  Recreating a drone-like or at least an aerial view of a beach scene is Loro Piana which has been beautifully created and implemented.  Our only other thought is (and which might be a bit negative) is that the product itself isn't very well presented.  A good steam would have helped.  However, while many of us will probably not be travelling far this year this scheme at least momentarily takes us on a much needed bit of visual escapism.

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