Liberty, London

It has been quite a while since we've seen a joy filled scheme and this one just made us smile.  This is also a huge departure from what this brand would normally do and great to see a new direction happening (although we did love how they curated their products previously).  These wonderful, inflatables (we're guessing) covered in their signature fabrics fill the windows at this stunning store.  More images of the full run can be found on our Instagram.

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Liberty, London

Has every one in London lost their sense of humour?  Has everyone in Visual Merchandising forgotten how to be interesting, thought provoking or clever?  There is absolutely nothing, and we really mean N-O-T-H-I-N-G that is fun in retail store windows right now.  Even this brand used to win award after award for their window schemes but just look at this current one and you can see that they have lost the will to live.  Can we get a bit more energy in here please?

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Liberty, London

We don't normally see this kind of take over at this brand and certainly not the whole run of their windows (with the exception of one).   However, Loewe x Paula's Ibiza Pop-up fills the windows here at their Great Malborough street store, with of course a huge nod to the island and the pending holiday season.  We would have thought that this brand would be gearing up more for the jubilee celebrations this year here in the UK but we guess not.

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Liberty, London

We had almost forgotten that we had captured the windows here as we have been so consumed by the many installations out there on the high street.  Over the years we have seen some really daring schemes at this store which we loved and particularly enjoyed how they captured the vibe on the street.  This seems to be lost a little now but things change and move on we guess and no-one can afford to offend anyone (although they were fun times).  In the meantime stacks and stacks of envelopes were used in this scheme as well as a tonne of product and as usual there are a lot more images available via our Insta or Facebook pages for closer inspection with the links below.

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Liberty, London

It's been a long while since we looked at this stores' windows although they do appear to be having some work done on the outside of the space which means that the windows are rather hidden at the moment however  the amount of vinyl on the windows doesn't really help as at night time they are very dark.  We've always found vinyled (is that a word?) windows quite interesting as they act like a kind of striptease, i.e. things which are revealed are far more exciting than if we are simply presented with them.  Additionally, they are quite an inexpensive solution too but work really well here with the application of colour and phrases.

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Liberty, London

If you have ever visited this store you know how incredibly beautiful it is with their old beams, crunchy floor boards and beautiful stairs.  As always the brand have delivered an exquisite scheme although of course not as lavish as they probably would have done if the circumstances this year had been different.  Gorgeous products carefully curated with an interesting and a new direction in their presentation.

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Liberty, London

We do love a bit of Loewe and naturally therefore drawn into this scheme.  Just look at these delish products.  We only wish we could share the scent with you (although we couldn't actually smell these candles from the outside of the windows).  We're guessing that this amazing brand have paid quite a few pretty pennies to take over this stores' windows (just like any department store) which of course is absolutely fine although we are dying to see what they do for Christmas.  It's still October so any day now then we guess.

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Liberty, London

The latest installation from this wonderfully luxurious and iconic brand has been based around botanicals.  Uplifting (lets face it, we all need a bit of that) flora combined with some of their fabulous products curated to create this fairly simple looking scheme at their store here in the centre of it all.  Simpler schemes often take a lot longer to produce in order to look simple although there was no doubt a lot of planning involved in the installation of this scheme.

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Liberty, London

We just love a great Liberty window and the team here always provide us with some amazing installations at the iconic store here in central London and all things fabulous.  With a leaning towards their homeware mixed with some of their amazing fashion products is the scheme right now.  In case you were wondering why some of the mannequin heads are cut, this is because the windows here at this ancient store are very low down.

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Liberty, London

We haven't yet had the opportunity to have a look inside of this store since the launch of their seasonal scheme but as always the windows never disappoint us.  With what appears to be references to the tree of life in Pink and Teal (apparently there is a huge one in the atrium of the building) plus of course their gorgeous products crammed into the windows is Liberty right now.

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Liberty, London

With references to their rich heritage this brand have installed a scheme highlighting some of the wonderful prints produced over generations.  Thankfully, the brand do offer some information on their website regarding their scheme, called the Liberty Printing Mill which is available under the features section of their website.

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Liberty, London

Liberty have installed a curated collection of their wares in their windows right now from the likes of Nikki Tibbles, founder of Nikki Tibbles Wild at Heart and Hannah Weiland, Founder of Shrimps.  This is an interesting move for this brand and of course a fresh angle on their product presentation however some great fun narratives with a bit of cheekiness is always appreciated.

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