Saturday 26 September 2020

Etro, London

This brand have been producing some great schemes this year and even in this relatively small space which they change very regularly they really have put a lot of thought into what they do.  Ok, well we have a lot of digital stuff happening which isn't particularly innovative although they do add product and this sexy little number complete with almost identically dressed mannequins in a repetition format together with primary colour plinths while it does slightly whiff of yet another Mondrian reference, but, put together with the moving backdrop looks very impressive.

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