Wednesday 5 August 2015

SFD x Serge DeNimes Pop-up, London

Images Courtesy and Copyright www.sfd.co.uk

If you haven't seen the recent pop-up space collaboration between SFD and Serge DeNimes then here's a snapshot for you.  Launching DeNimes AW15 collection in a concrete jungle inspired space the creative team at SFD created the environment using a combination of industrial steel and translucent polycarbonate materials to present the new collection.  The latest collection from DeNimes has a minimal feel to it which has been reflected and echoed within the space at SFD's amazing showroom, theSpace, here in central London.  Check out their website here www.sfd.co.uk or click on the banner on the side of the main page




Armani, Dubai


If low level lighting is your thing then look no further than Armani here in the Dubai Mall.  Beautifully curated and more like an Art installation than a window display these 'bound' light boxes look quite exquisite in front of which have been placed their mannequins in a Black  finish.  The mannequin in the image below looks a little awkward but overall this really does look superb.


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