Swarovski, London

We're back in a freezing cold London for a quick pit stop before looking at some of the delights in the Middle East - we are trying to keep Sale schemes to a minimum, because, well lets face it, these are not the most exciting schemes, right?  However, Swarovski have a least made an effort thankfully with the use of these mirrored balloons to create a narrative that even Tiffany might be proud of. 

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Swarovski, London

This is quite a bold scheme for this brand, don't you think?  We have to admit that we're not huge fans of this scheme, although it is a significant leap ahead none-the-less.  With these out sized playing cards (actually, another version of large format graphics really with repetition of the jewellery forms and White plinths) it is at least an interesting way forward to communicate tiny pieces of merchandise in such a large space.  Anyway, we'll let you decide what you think.

Swarovski, London

Butterflies are everywhere around London right now, from Selfridges to Smytheson and McQueen to Accessorize, this clearly is the trend of the moment - beyond the market stall installations of some of the major multiples.  We do like this brand (and we're not just saying that because we know that Austria is checking out this site on a regular basis, we genuinely do think they do some great stuff).  However, lets get bigger and even more exciting Swarovski, hey?  Lets push the boundaries even more.  You guys do some wonderful stuff, but could we see some drama and theatre too in your installations?