Monday, 7 September 2009

Diesel, London

The Diesel store is still one of my favourite places to view while I am flaneur-ing the city. I cannot think of an occasion when I have ever been disappointed with their schemes and this is no exception. I always think of Robert Venturi and Denise Scott Browns Learning from Las Vegas when I see this kind of homage to ancient Rome. The use of cardboard cut out columns and arches always remind me of the gateways to the commercial city that we can see so many examples of Internationally from the Marble Arch here in London, the equivalent can be seen in Rome, Moscow, the Arch de Triomphe in Paris and of course the arch in Washington square in New York. The whole scheme is beautifully illuminated and appears almost like a photo shoot rather than a store window - what a pleasure.



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