Who would have thought that House of Fraser, or rather 'THE HOF' would look so cool? We adore this scheme with its out sized printing blocks. We saw this trend last year at 'Tent' and imagine we will see a lot more of these blocks in various formats emerging around London. We're not massive fans of Valentines schemes per se but, hands up, we do love this one. Fabulous guys.......just watch this space to view other 'print' related schemes.