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Friday, 7 April 2023
Max Mara, London
Saturday, 25 June 2022
Max Mara, London
Who even knew that Max Mara had its own Teddy? No surprise that its called Max of course. We're guessing that this scheme is possibly related to the Max Mara Bearing Gifts campaign which if you haven't had a look at then you should just Google Maxmarabearinggifts which will take you to their online game-like experience which we have to say is very impressive indeed. Naturally there are products to view but it has been produced to their very high standards.
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Tuesday, 1 March 2022
Max Mara, London
It looks like days out and holidays must just be around the corner. We love the simplicity of this scheme and great to see how they have stripped back the narrative and it still all makes sense. No easy task for sure. And, the simpler the scheme, the harder it can be to make it look so good as you have no where to hide. Anyway, wonderful work but time to rotate those mannequins we reckon.
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Saturday, 4 December 2021
Max Mara, London
This is quite an interesting scheme from this brand. Its not quite that seasonal however although that's fine we guess as maybe their focus is elsewhere and God forbid there ever be a tree in these windows. The only thing which slightly bothers us however is the time on the clocks as we cant quite work out why they are set at either 9.00 or 3.00? Usually, at least when you are presenting watches or clocks (we understand that this is a prop) that the time is set at either 10.10, 13.50, 15.40 or 19.20 depending on the angle from which it will be seen. Anyway, lets hope these mannequins will be refreshed in the new year.
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Monday, 13 September 2021
Max Mara, London
Monday, 21 June 2021
Max Mara, London
There's quite an interesting use of materials vibe which we've seen around town recently which we've seen across a few brands. Well, either that or no one can find a supplier to produce their schemes. Anyway, it is quite a nice move nonetheless and abstract forms are a good gap filler when you need something quick. This brand produce some great schemes although they have probably squeezed a return on those mannequins by now?
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Thursday, 27 May 2021
Max Mara, London
This is such a wonderfully fresh and clean scheme right now at this brand. We love the partial Architectural elements included in the scheme on a very slick Black floor. The Bonaveri figures are of course very beautiful although the brand have used these for quite a few years. Naturally sustainability is becoming more and more important not just across society generally but also increasingly so in retail. It would however be quite nice to see a change here so that we had something different to look at although we are still emerging from various stages of lockdown so we doubt it will be imminent however hopefully moving forward they will consider this.
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Sunday, 6 September 2020
Max Mara, London
This is yet another very elegant installation from this brand and their store along Bond street. Classical columns with a twist, quite literally, create the context for their latest scheme. As always the mannequins are beautifully presented although they have had these in for some time now and perhaps its time for a change?
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