Tuesday 1 March 2022

Max Mara, London

It looks like days out and holidays must just be around the corner.  We love the simplicity of this scheme and great to see how they have stripped back the narrative and it still all makes sense.  No easy task for sure. And, the simpler the scheme, the harder it can be to make it look so good as you have no where to hide.  Anyway, wonderful work but time to rotate those mannequins we reckon.

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