Illamasqua, London

We haven't been passed here in a while although this brand dont tend to change their schemes that often.  We are actually surprised that they even have a scheme in these tiny windows but they clearly do and a welcomed effort it is too.  Rocking the space look complete with Rockets and lipstick planets it cant help but raise a smile in the freezing London cold right now.

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Illamasqua, London

We haven't been here for absolutely ages although we do adore the creativity at this brand.  What is so refreshing about Illamasqua is that they still appear to retain that urban London gritty-ness about them which so many brands here in the centre of it all have done and gone on to be so enormously respected and enjoyed by us even if they eventually were bought by another brand in either Asia or the US; but it all began here and this is what we (and those who buy these brands) buy in to, isn't it?  The generation of these 'things' is one of the few things we have left.

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Illamasqua, London

This brand seem to work so incredibly hard to get themselves on the fashion 'map' and we really like this about them.  They also always present their products so incredibly well.  For such a new..ish brand (in the greater scheme of things) it must be so tough working in this part of the industry with so many massive global competitors.  However, we've seen their presentations even in such areas as the Middle East so they are clearly doing something right and their presentations look fantastic too.

Illamasqua, London

We weren't very aware of Illamasqua until recently.  Of course the neon did bring it to our attention just a smidgen, and that's a good thing.  We really like the concept here which really is a refreshing change from the mass multi-presence global companies that seem to rule the world of cosmetics in just about every department store of the world.  It looks cool and fun and as exciting as MAC once was before Frank Toskan sold it to one of the mass multi-present global companies that seem to the rule the world of cosmetics.......etc.  We're not sure who owns you, but please stay cool and independent, if you still are?