Missoni, Paris

How beautiful is the backdrop to Missoni's product.  The beautiful Blue crystal installation appears to be a slight nod to Roger Hiorns Seizure installation from 2008 which was in place within a council property in Elephant and Castle, South East London and eventually bagged him the uber prestigious Turner Prize.  The installation was eventually lifted (all 32 tonnes of it) and transported to the Yorkshire sculpture park.

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Missoni, London

We've begun to spot the use of fringing in various formats around town at the moment and while Missoni dont tend to do very much in the form of Visual Merchandising this glittery backdrop is quite uplifting during the cold weather we are experiencing here in the centre of it all.

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Missoni, London

While this isn't the most exciting scheme from this brand, no wait, actually, this is one of the first schemes we have seen from this brand at this store, but anyway, what it has done is to kick start some ideas about the use of mirrors in store windows.  Beyond the usual uses, i.e. to make the space look bigger, we have also discovered that by capturing ourselves in the reflection we somehow become a part of the narrative within the window space.  Deep stuff this.  OK, there is more to it than that but we are still researching and collecting our thoughts so in the meantime here we have reflective surfaces within a window space.

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Missoni, Miami

We always look at the London store for this brand and slightly sigh as we pass it as they never seem to do anything interesting in their window spaces.  Here in Miami (this store is also much, much bigger that the one in London) they have, even during the Sale period at least made an effort with their Graffiti spray cans, bust prop and stacked tropical graphic.  Great to see that not all stores for this brand are the same too.

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