Ralph Lauren, London

How beautiful are these windows? As always this brand produces the most glamorous and aspirational spaces in their windows with gorgeous product and everything perfectly placed and presented.  We always love the apartments, lodges, and all of the other settings which this brand so cleverly creates in their windows that we often find ourselves salivating just looking at them.

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Ralph Lauren, London

We're currently absolutely fascinated by this new scheme at Ralph Lauren and have been trying to think what it reminds us of.  As always, the quality is superb although there is a strange lifelike feel to it where even the mannequins look as if they are real.  We think it is that kind of Museum diorama effect which we recognise here although obviously without the flea bitten stuffed animals and odd looking neanderthals.  This really is a beautifully produced scheme.

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Ralph Lauren, London

This brand have just got it haven't they, and another beautiful scheme delivered.  This appears to be the launch of their new Polo collection (we don't think that they have started doing Saddles just in case you wondered and these no doubt are part of the overall narrative in order to set the scene).  As always, lovely presentation which appears so wonderfully effortless although takes a lot of skill to look this way.

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Ralph Lauren, London

We really don't see enough of retailers coming outside of their usual spaces and utilising the exterior of their spaces.  There are some pockets of creativity but none quite as big as this beauty although as far as we understand, local council here who essentially control what retailers can do don't always allow it....boo!  As always, this brand completely embrace the season with their huge Wimbledon Tennis Championships scheme across the run of their windows.  

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Ralph Lauren, London

This is quite a departure from the usual super glamorous spaces and places we normally see in the windows at this store along Bond Street.  Clearly there is a huge push on Polo shirts.  We cant remember the last time we saw large format graphics in a luxury brand although he we have them.

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Ralph Lauren, London

Probably just like everyone else, we are eagerly waiting for this brands new store to open along Bond street.  We've had glimpses in from the street on the odd occasion although there's nothing to see right now apart from a building site and construction workers.  In the meantime we do have the Regent street stores to look at and the window below is one of our favourites here with beautiful shades and fantastic props.

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Ralph Lauren, London

Its been a while (well probably just a few weeks) since we looked at this brand and wow, this is a completely new direction.  Normally we see impossibly beautiful interior spaces from unknown glamorous places, however their latest offer is a complete departure and not really the kind of scheme we would expect to see here.  We do however love the huge prints across the various layers which form the backdrop to the product here.

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Ralph Lauren, London

Oddly, we too often find ourselves at the Polo Bar wearing Ralph Lauren on quite a regular basis.  Strange, eh..!.  Anyway, as we would expect this brand have delivered superbly yet again with this installation at their Bond Street Mansion.  Beautiful product and equally beautiful interiors with no Christmas tree in sight (well not at the front run of windows anyway).

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Ralph Lauren, London

Wow...!  If there is one brand who know how to install and present a luxury scheme its certainly this one.  Just look at this absolutely stunning installation.  As always, the team here delivers those impossibly luxurious interiors which most of us can only dream of being a part of and all so tonal and sensitively produced.  We cant help but fall in love with this latest amazing work.  Are we gushing? Absolutely we are.

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Ralph Lauren, London

We had just been thinking to ourselves how drab London was looking at the moment and then came across this..!  Wow, how incredible.  We suddenly recalled that this brand always support this event although this is the biggest scheme we've seen from them to date.  In fact, we almost missed  the windows, which incidentally are quite magnificent too.  We haven't had the opportunity to go inside the store as we were capturing the scheme one evening although do check them out.

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Ralph Lauren, London

Wow, this brand just get it all so right, don't they?  As always, such beautiful installations and of course what is even more remarkable is that they have done it given the current circumstances.  We're sure that producing and installing this really was quite a task.  Currently, beyond the delicious merchandise, we have these stunning exterior and interior spaces, albeit aspiring to a lifestyle which we will probably never have, but then that's the point and we just love it even more.

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Ralph Lauren, London

This brand have done it again.  We honestly think that they must have a storage place filled with gorgeous props the size of a small country.  As always another beautiful installation albeit of a gorgeous place which none of us will ever visit, however beautifully illuminated and fabulous products.

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Ralph Lauren, London

As always this brands' windows look so beautiful with the application of shades Blue with some great props and of course some wonderful draping.  Gone for now are the references to glamorous interiors (the likes of which most of us will never experience, although thats aspiration for you) and in its place some gorgeous fluted planters (no doubt purchased from one of the markets around London) and probably reclaimed ladders, all painted in White.  Great from a sustainability perspective too.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/