Wednesday, 17 June 2009

Fall of the Silent Seller

Designer brands notoriously control their brand images protecting what is seen and by whom with absolute conviction and determination. Afterall, this 'control' is what keeps them successful. These type of brand store windows are no doubt decided and produced where presentation of their product is shown with military precision.
I came across this window in London recently - the 'silent seller' had fallen in a heap on the floor. These things do happen from time to time and usually of course when no one is around to prop the figure back up. It has happened to me too and with a rush of adrenaline, the display team would rush into the windows in the hope that no one has noticed - particularly senior management.
Naturally, I haven't included these images in my blog to have a dig at designer brands - this is simply what does happen from time to time.

Early 20th Century Store Windows (USA)

Over several years I have managed to collect a sizable collection of early 20th Century American Store windows. What I find so interesting about these is images is not necessarily the content or merchandise subject but how display 'dynamics' have not changed at all in over 100 years. The images here are from the 1940's, however some in my collection date back the early 1900's. In the Kodak window we have an example of the 'pyramid' structure with repetition of product and is (almost) symmetrical. The 'Sano' cigarette image below illustrates the 'pyramid' structure with the use of a graphic (early graphics were referred to as show cards)


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