The launch of this brand has been quite incredible, almost appearing from no where to storming the retail scene and gracing every glossy magazine and just about every main high street and even the the side of a London bus. It seems so new that their isn't even a wiki entry on this company yet. Their website declares that "The couples are The Kooples! Masculine/ Feminine". "The Kooples gathers its inspiration from the codes of rock, from music, but with its own signature traits that only truly belong in 2010" (I think someone forgot to update their website here). "It doesn’t matter if it’s night or day, if you’re wearing The Kooples it’s just plain chic". We've had a quick scan over their merchandise and so far so good. In fact we're going to swing by one of the stores this week to take a closer look.