Oliver Sweeney, London

Images Courtesy and Copyright www.propstudios.co.uk

Launching their SS16 Sport concept, Oliver Sweeney have adopted a vintage locker room scheme across their stores right now.  Mesh backdrops, bespoke benches, show containers and antique galvanized coat hooks complete this scheme.  If you like a scheme with a bit of an 'old school' feel (literally) then do check this brand out.  

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Oliver Sweeney, London

Gosh, we haven't shown this brand for ages and ages.  Why is that we hear you ask?  Well, the only reason is because they haven't changed their windows for so long that we didn't actually capture them as we had nothing to say about it.  However, this store is looking a lot better thankfully with their chair glued(?) to the ceiling (a la Viktor and Rolf, Milan stylee) and, well, other objects of Desire.  The repetition of the images along the side wall look interesting of course as do the transparencies on the fenestration.

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Oliver Sweeney, London

You may remember a short while ago that we commented on how badly wrapped these, well probably boxes we guess, here at Oliver Sweeney on Conduit street were in the image above.  Well....to our amazement, they've been swapped for these deliciously packaged gifts complete with signature ribbon and gorgeous paper that we would love to receive ourselves.  What a difference just a little bit of thought and care make, eh?  Cheers guys........so much better.  We may be stateside right now but we can still sniff out an improved scheme......;o)

Oliver Sweeney, London

Oh you know the score.  We want to Love it, but.......blah, blah, blah.  Its the usual Christmas scheme we've seen before.  We loved the out sized snowballs at Nicole Farhi a few years ago, so this scheme is not really kicking it for  us.  The gifts are wrapped very badly too.  OK, well this is how we would wrap our gifts at Christmas time, but then we don't really want reality in Christmas schemes, do we?  No.  We want a bit of fantasy, aspiration and inspiration.  This Christmas wonderland is sadly not wonderful and just too chaotic.