|Images Courtesy and Copyright Nathan Hicks|
Have you seen the scheme at Matches yet? This incredible luxury retailer has been working in collaboration with Jotta production and have commissioned emerging artists to create unique installations in each of their London stores for Christmas 2011. Each window features a festive three dimensional illuminated artwork by artists Chloe Bonfield, Puck Collective, and POS Textiles, surrounded by a display of gifts decorated with bespoke wrapping paper designed especially for Matches. This is an incredible move forward for retailers tapping into the resources of London/UK's finest and creative Artists which we support 100%. After all, both Warhol and Dali began their careers in this industry and so much potential is lost if we're not behind the new, fresh and talented. We love Matches philosophy, don't you?